Thursday, August 23, 2012

Roaming through one of Pitchfork's many new site additions I decided I should update this blog and staying on track with the theme of today's roaming it is only appropriate that I post a list. Here are some of my favorite album covers. Although I am not especially fond of some of these artists I due love these covers:

Beck has a pretty enough face to pull this off and it sums up what the record is in my opinion. Almost makes me forget about the 90's. 

 I do realize Belle and Sebastian have practically the same cover art on all their albums but honestly this grouping of women looking cool is my favorite.

Apparently the singer of this band recently quit via the groups twitter. Similar to how how Frank Black of the Pixies quit via fax.

I've never heard M83's tunes but I'm not a fan of electro so I assume I'm not missing out. Regardless, this is my favorite cover out of all 8.

I love all Modest Mouse cover art but if I had never heard of Isaac Brock and saw this record in the store I would have bought it just to make my record collection look cooler. 

All Spoon covers are great as well. Not the biggest fan but believe staring at this cover while listening makes the record better. 

Like an artsy Instagram photo and should have been a Feist cover but I like it. 

Not only one of my favorite records of all time but this is another one I would have bought based on the cover alone. 

Monday, April 23, 2012

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I was having dinner a few nights ago in the Mission and met a friend of my girlfriend’s friend who worked for Levi Jeans and loved Pabst. Yes, no big surprise here as this is a perfect example of the modern day road-biking thriftstore-er but what I took away from the conversation was a revelation. This guy actually had a reason as to why he specifically likes Pabst! A fashion- savvy modernists explaining why he likes Pabst? Call Neal Stewart (former divisional marketing manager at Pabst)!

Before 2002 Pabst was actually in the process of shutting down its breweries when suddenly without expectation sales began to rise. With everyone at a loss as to how Pabst was making such an amazing comeback, sales were up 134% in Chicago, marketers started doing what they do best in these situations; they started guessing.

It was assumed that it was actually a lack of marketing that resulted in the increase, a sort-of underdog story where Pabst branded “alternative people” were buying the product because they detested marketing. So when this acquantence of my girlfriend's friend told me he loved Pabst because he enjoys the metallic taste of beer in a can, Pabst of which accompanies this taste the best, I was shocked.

Could this be the hidden reason why a younger demographic has flocked to Pabst? Simply put: No. This is his reason as it’s becoming apparent that Pabst is cool now. So as we all start to create our own reason for why we love Pabst in a future where Pabst drinkers are the assumed hip just know that this reason is taken.